Cover art can make or break the sales of a book. Don’t judge a book by its cover may be good advice, but it isn’t always followed. I’m not ashamed to say I won’t pick up a book with a poorly designed cover unless someone recommends it to me. We live in a competitive society. It is no longer enough to have a well written story with a fantastic blurb. Your book has to have sex appeal. To draw in the younger generation, it has to appease all the senses, especially sight.
While you’re busy drafting your masterpiece, keep an eye out for covers that impress you and the ones that don’t. It might not help you now, but when you do get published and your editor sends the artwork for your book, you’ll be able to look it over with a critical eye. Remember that the publishing process is all about give and take, and if you see a correction that needs to be made don’t be afraid to respectfully request it. This is a business, and like you, publishers want to sell as many books they can. Requesting a cover edit is much like your editor requesting a copy edit, it’s in everyone’s best interest, so don’t be afraid to speak up.